How do prop firms make money, is it from selling challenges?

I think it is high time I asked this question. How do prop firms really generate their revenue? I find it absurd that people say they depend on profit splits with traders because so many prop firm traders fail.

H
@headies25284 - 5 months ago

Prop (proprietary) trading firms are companies that give traders access to their capital. In return, the trader shares a portion of any profits made. But the way prop firms earn money goes far beyond this.

Evaluation / Challenge Fees (Their Biggest Income Source)

Most modern online prop firms use a “challenge model.”

This means traders must pass one or two evaluation phases before they can access a funded account.

Traders pay a fee for the evaluation.

If they fail the challenge, the firm keeps the fee.

Many traders don’t pass because of strict rules or lack of experience.

This alone makes up the majority of a prop firm’s revenue. That's because thousands of traders buy challenges every month, and most of them don’t reach the funded stage.

L
@liam_calgary - 9 months ago

i am also not buying that profit split lie that prop firms tell. I bet you prop firms hope you fail so you can buy another challenge while they smile to the bank.

M
@mr_casey - 6 months ago

Its obvious they make their money from people who keep failing and buying challenges again. The entire brokerage industry depends on failure rate to make money. If everybody kept winning in their trades, prop firms/brokers will go out of business.

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